CASH MANAGEMENT ANALYSIS AT THE ASYANA HOTEL SENTUL BOGOR

Abstract

This study aims to analyze the effectiveness and efficiency of cash management at Hotel Asyana Sentul Bogor and to design a Standard Operating Procedure (SOP) that can be implemented to prevent the recurrence of operational cash deficits. Cash is a vital component in supporting the continuity of hotel operations, however, in the 2023–2024 period, Hotel Asyana Sentul Bogor experienced cash deficits four times due to an imbalance between income and expenses. This study uses a descriptive qualitative method with data collection techniques through interviews, observations, and documentation of related divisions, namely the Front Office, Food and Beverage Service, and Back Office. Data validity was obtained through triangulation of sources and methods. Analysis was carried out through data reduction, data presentation, and drawing conclusions. The results of the study indicate that the cash management system of Hotel Asyana Sentul Bogor is not fully effective and efficient. The main problems include delays in disbursement of funds from Online Travel Agents (OTAs), a long payment process from corporate customers, and weak internal controls in recording transactions and verifying cash disbursement evidence. In addition, there is a discrepancy between the operational budget and the realization of weekly expenses. As a solution, this study designed a cash management SOP that includes cash receipt and disbursement procedures, a tiered authorization mechanism, the use of an integrated accounting system, and a periodic internal audit schedule. Implementing the SOP is expected to improve transparency, record keeping accuracy, and maintain the hotel's liquidity stability.