THE EFFECT OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND PERCEIVED SECURITY ON THE INTENTION TO USE QRIS IN MSMEs (EMPIRICAL STUDY: CULINARY SECTOR IN INDRAMAYU REGENCY)

Abstract

This study aims to determine the effect of Perceived Ease of Use, Perceived Usefulness and Perceived Security on MSMEs in the culinary sector in Indramayu Regency to adopt the use of Quick Response Code Indonesian Standard (QRIS). This study uses primary data obtained from distributing questionnaires with a purposive sampling method in sampling. The sample studied was 200 respondents with the criteria of being micro MSMEs in Indramayu Regency who have used QRIS and are in Indramayu City, such as Indramayu District, Sindang District or areas that have progress in the MSME sector in Indramayu Regency. The results of the study indicate that the influence of Perceived Ease of Use, Perceived Usefulness and Perceived Security has a positive and significant effect on Intention to Use QRIS in MSMEs in Indramayu Regency.