FACTORS THAT INFLUENCE THE INVESTMENT INTEREST OF ACCOUNTING STUDENTS AT THE STATE UNIVERSITY OF JAKARTA IN THE ISLAMIC CAPITAL MARKET

Abstract

 This study aims to examine the influence of Attitude on the Investment Interest in the Islamic Capital Market, Subjective Norms on the Investment Interest in the Islamic Capital Market and Perceived Behavioral Control on the Investment Interest in the Islamic Capital Market. The research population consists of accounting students at the State University of Jakarta from the class of 2019–2022. The sample was determined using a probability sampling technique, and data was collected through a survey method. The data was gathered using Google Forms with a total of 250 respondents. The analysis was conducted using IBM SPSS Statistics 29 software. This study is based on the Theory of Planned Behavior (TPB) and employs a multiple linear regression model. The results indicate that Attitude and Perceived Behavioral Control have a significant positive influence on the Investment Interest in the Islamic Capital Market. In contrast, Subjective Norms and Islamic Financial Literacy do not have a significant effect on Investment Interest in the Islamic Capital Market. Simultaneously, these four variables also have a significant positive effect on Investment Interest in the Islamic Capital Market. The results of this study suggest that to encourage students' interest in participating in the Islamic capital market, it is crucial to improve individuals perceived behavioral control and reinforce applicable factors that generate a favorable attitude toward Sharia-based investments.