THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURIAL INTUITION ON THE ABILITY TO IDENTIFY BUSINESS OPPORTUNITIES OF STUDENTS IN THE WIRA WIRI PROGRAM, STATE UNIVERSITY OF JAKARTA

Abstract

This study aims to analyze the influence of entrepreneurial education and entrepreneurial intuition on the ability to identify business opportunities, as well as to examine the mediating role of entrepreneurial intuition. A quantitative approach was used with the Structural Equation Modeling (SEM) analysis technique based on Partial Least Square (SmartPLS 4.0). The sample consisted of 131 students participating in the Wirausaha Merdeka (Wira-Wiri) program at Universitas Negeri Jakarta (UNJ) who had formally taken part in entrepreneurship activities. The analysis results show that: (1) entrepreneurship education has a significant effect on the ability to identify business opportunities, (2) entrepreneurship education significantly influences entrepreneurial intuition, (3) entrepreneurial intuition has a significant effect on the ability to identify business opportunities, and (4) entrepreneurial intuition significantly mediates the relationship between entrepreneurship education and the ability to identify business opportunities. All hypotheses in this study are proven to be significant. These findings highlight the importance of integrating both cognitive and intuitive approaches in entrepreneurship education to enhance students' sensitivity in recognizing potential business opportunities within their surroundings.